CSR – 21zlatibor

A happier, more humane society with equal opportunities for all is our mission

Along with great business successes, Adora has been dedicated to humanitarian activism for 20 years, leaving a visible mark in society, through numerous and valuable works for all citizens, and more than 5 million euros have been invested so far.

Adora is a synonym for the long-term CSR tradition, which has its roots in the philanthropic philosophy of the founders of the brand, enriched by the corporate activities of the family foundation of Prof. Dr. Vančo Čifliganec.

OUR SOCIALLY RESPONSIBLE VISION IN SERBIA

We are proud that our long-standing CSR tradition has spread to Serbia, and we want to express our gratitude to the friendly Serbian people and return the warm welcome since our neighbors welcomed us as a foreign investor in Serbia. With our socially responsible projects in Serbia, we confirm that humanity has no borders and that the Macedonian brand Adora is part of a cosmopolitan, charitable world, through participation in building a fairer, better and happier society.

Adora Living Solutions, even before the start of construction of the complex on Zlatibor, through the foundation of Prof. Dr. Vančo Čifliganec, became the main partner of the Novak Đoković Foundation in the project regarding the construction of a new kindergarten in the village of Ljubiš n the Zlatibor region, We were honored to help building a happier childhood for our youngest. One child's smile means more than anything in the world, said Duško Čifliganec, Director Adora Living Solutions, Vice President of Adora Business Group.

In June 2021, the youngest residents of the village of Ljubiš, municipality of Čajetina near Zlatibor, received a completely new, reconstructed, adapted, modernly equipped kindergarten. The world racket number 1, Novak Đokovic, and his wife and the president of the foundation, Jelena, attended the opening ceremony of the kindergarten, and they thanked to the top management of Adora for their support and partnership in the project.

The goal of this important project is the development of preschool education in smaller places, and thus stimulate the motivation of residents to stay in their hometown, to work and live, while their children have adequate conditions for quality growth and education. Starting this humanitarian project, Adora has extended its mission to improve the quality of life in the environments where it operates, sharing its success with the local community.

Also, Adora Living Solutions in Serbia supports the development of sport and young talents through sponsorship of the Football Club Zlatibor, as well as with the support of the regional football cup Friendship which is traditionally held on Zlatibor.

We are proud to be the sponsors of the favorite football team on Zlatibor - FC Zlatibor and to have helped in organizing The Friendship Cup on Zlatibor. We want to give back to the young generations and locals in the region where our innovative facility 21st Century Zlatibor Residence, Spa & Wellness is being built, believing that we are contributing to creating equal opportunities for development and progress of all citizens - adds director Duško Čifliganec.

Other Adora donor projects include the construction of the Orthodox Church of St. John the Baptist on the banks of the Macedonian Jordan, the Vardar River in Skopje, the construction of a new warm home on the site of a house in the village of Dedino, East Macedonia, more than 3,000 food packages for the homeless and poor. Macedonia.

Aiming to contribute to the creation of a better and happier world, with equal opportunities for life, development, education, health care for all people and general progress, Adora has lovingly invested more than 5 million euros over two decades.

Balkan Jerusalem, the popular tourist center of Ohrid, widely known for its 365 churches, received as a gift the monument Catcher of the Cross dedicated to the ancient Christian Epiphany tradition, in the city port in the urban core of the city.

Adora was the main sponsor of the renowned international festival Ohrid Summer with 60 years of tradition and international cultural affirmation.

Foundation prof. Dr. Vančo Čifliganec provides scholarships for the education of talented and socially endangered pupils, students and higher education for its employees. In the field of sports, sporting events, clubs and individuals are supported. One of them is Slobodan Cobo Ivčeski, the first Macedonian to win the title of European champion in speed motorcycling.

"Adora" is an active member of the United Nations Global Compact, and is the winner of the award for the leader of the company in achieving the goals of sustainable development of the UN, awarded in 2019 within the project supported by the European Union and UNICEF.

For a decade, the Adora brand has continuously supported the four-time world and European kickboxing champion Dimitar Gjorgiev, and is also the sponsor of the kickboxing club and training center RabotničkiAdora in Skoplje, where young people who win titles at national and international competitions train kickboxing.

CSR activities for the benefit of the community have become a corporate habit, deeply embedded in the image of the Adora Business Group, and we believe that the true success of companies is measured by the quality of society they have managed to create in the environment in which they operate.