A happier, more humane society with equal opportunities for all is our mission
In parallel with great business successes, Adora has been dedicated to humanitarian activism for 20 years, leaving a visible mark in society, through numerous and valuable works for all citizens. Adora is a synonym for the long-term CSR tradition, which has its roots in the philanthropic philosophy of the founders of the brand, enriched by the corporate and activities of the family foundation of prof. Dr. Vančo Čifliganec.
We are proud that our CSR tradition extends to Serbia, where Adora Living Solutions, even before the construction of the project on Zlatibor, became the main partner of the Novak Djokovic Foundation on the project of reconstruction and adaptation of kindergartens in the village of Ljubiš, with the aim of improving the quality of life in municipality of Čajetina. We are honored to work with the Novak Đokovic Foundation, with whom we share the same humane mission to invest in the younger generations, as the foundation of social prosperity. The village of Ljubiš, which will get a new modernly equipped kindergarten, is located near Zlatibor, where the Adora brand is realizing its latest innovative complex.
Other Adora donor projects include the construction of the Orthodox Church of St. John the Baptist on the banks of the Macedonian Jordan, the Vardar River in Skopje, the construction of a new warm home on the site of a house in the village of Dedino, East Macedonia, more than 3,000 food packages for the homeless and poor. Macedonia.
Aiming to contribute to the creation of a better and happier world, with equal opportunities for life, development, education, health care for all people and general progress, Adora has lovingly invested more than 5 million euros over two decades.
Balkan Jerusalem, the popular tourist center of Ohrid, widely known for its 365 churches, received as a gift the monument "Catcher of the Cross" dedicated to the ancient Christian Epiphany tradition, in the city port in the urban core of the city. Adora was the main sponsor of the renowned international festival Ohrid Summer with 60 years of tradition and international cultural affirmation.